Sendvise customers send tens of millions of WhatsApp messages every month. Patterns emerge. The templates below are the ones we see consistently outperforming generic copy — copy and adapt them to your brand.
Abandoned cart recovery
Template 1 — Soft nudge (T+30 min)
Hi {{name}}, you left {{n_items}} items in your cart 👀 Want me to hold them for the next hour? Tap to checkout → {{cart_link}}
Why it works: feels personal, no discount yet (saves margin), creates urgency.
Template 2 — Discount push (T+24 hr)
Hey {{name}}, still thinking about your cart? Use {{code}} for ₹{{discount}} off — valid for the next 24 hours only. Cart → {{cart_link}}
COD confirmation
Template 3 — Confirm-or-cancel
Hi {{name}}, please confirm COD order #{{order_id}} (₹{{amount}}). Reply YES to confirm or NO to cancel. Unconfirmed orders auto-cancel in 6 hrs.
RTO drops from 18% to 6% with this single template. The 'auto-cancel in 6 hrs' line is critical — it forces a decision.
Order lifecycle
Template 4 — Shipped
Your order #{{order_id}} is on its way 🚚 Track here → {{tracking_link}} · ETA: {{delivery_date}}
Template 5 — Delivered + review
Your order #{{order_id}} is delivered ✅ Loved it? ⭐⭐⭐⭐⭐ Tap to review → {{review_link}}
Re-engagement
Template 6 — Day-25 re-order
Hey {{name}}, almost out of {{product}}? Day 25 already 🌿 Tap to re-order in 1 click → {{reorder_link}}
Template 7 — 60-day winback
Hi {{name}}, we miss you 💚 We just launched {{new_product}} — and there's a {{discount}}% welcome-back gift waiting. {{cta_link}}
Festive / seasonal
Template 8 — Diwali launch
🪔 {{brand}} Diwali sale is LIVE — flat {{discount}}% off + free delivery above ₹{{threshold}}. Code: {{code}} → {{link}}
Template 9 — Last-day urgency
Last day, {{name}} ⏰ {{discount}}% off ends midnight. Don't miss out → {{link}}
Loyalty + referral
Template 10 — Referral nudge
Loved {{product}}, {{name}}? Share your code {{ref_code}} — you both get ₹{{reward}} when they shop. Share → {{share_link}}
Two universal rules
Personalise with at least one merge tag — names, last product, city. Generic broadcasts get ignored.
Frequency cap: 1–2 marketing messages per contact per week. Anything more and unsubscribes spike.
Put this guide to work