The challenge
Skullkraft sells limited-edition streetwear to a 22-32 year old urban India audience. Their Shopify store was working — but conversion was capped by two leaks they couldn't plug:
70% cart abandonment, with email recovery converting at <2%
WhatsApp Business app number maxed out at 256-contact broadcasts
Support team of 4 still drowning in 'where's my order' messages
Karan, the co-founder, told us he was 'spending more on Meta ads to acquire the SAME customer two and three times' just because the first abandonment was unrecoverable.