The challenge
UrbanThread sells affordable casual wear with 70% of orders going COD. Their RTO rate was stuck at 18% — a number every COD-heavy ecommerce brand recognises as 'the silent margin killer'.
Customers placing COD orders impulsively, then refusing on delivery
Delivery partner attempting 2-3 times before declaring RTO — eating into reverse-logistics budget
Support team handling angry post-delivery calls 'why did it come, I cancelled'
The CFO was getting ready to disable COD entirely when the team came across Sendvise.